M&M’s reveals new purple candy character, first in a decade
Designed to represent acceptance and inclusivity, Mars, Inc. says the newest member of the M&M’s family is “known for her earnest self-expression” and self-awareness, authenticity and confidence are the reasons behind her charm and quirky nature.
“Mars is thrilled to debut the newest member of the M&M’s cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self. Our new character reminds us to celebrate what makes us unique,” Jane Hwang, global vice president at Mars Wrigley, said in a press release.